What innovations are there in FMCG ?
AiM are Award Finalists for their AiM-OPTIMISER TPO tool in the Scottish Forth Valley Chamber Business Awards ‘Most Innovative Product/Service’. Following the black-tie event, Graeme Scott-Dodd, AiM’s CEO stated ‘Adding our new Shopper Brand Equity Measurement alongside our existing Promotional Effectiveness and Planning tools has made AiM even more unique in the services we can […]
Is Temp Price Reduction better than Multi-buy in FMCG?
Analysis has shown that for the same level of discount, a temporary price reduction returned an 8% higher profit return that a multibuy. Would this be the same in your category?