Tag: promotional effectiveness

  • What innovations are there in FMCG ?

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    AiM are Award Finalists for their AiM-OPTIMISER TPO tool in the Scottish Forth Valley Chamber Business Awards ‘Most Innovative Product/Service’. Following the black-tie event, Graeme Scott-Dodd, AiM’s CEO stated ‘Adding our new Shopper Brand Equity Measurement alongside our existing Promotional Effectiveness and Planning tools has made AiM even more unique in the services we can […]