Action insight Management (AiM) Ltd. help FMCG companies increase profit and market share through improved shopper insight, commercial decision making and trade promotional planning solutions.
Established in 2010, we are becoming a leading force across UK and Europe, in turning data into Practical Direction for both sales and marketing teams to reduce costs, increase price and promotional effectiveness and hit volume and profit targets!
Based on methods and tools developed internally with Diageo, Scottish & Newcastle and Heineken etc., AiM specialise in driving actionable shopper insights from EPOS data.
Uniquely measuring and using the statistical relationships between Brand Equity, Volume and Price, AiM accurately predict 'How Shoppers will react', which allows you to make better informed commercial decisions from strategy through to tactic.
Due to this unique approach, AiM was also a finalist in a 'Most Innovative Business' award in the UK during their first year.
AiM increase your profits by improving your Pricing and Promotion strategy and tactics.
Firstly we look to understand your current situation and agree what help we can provide. We can then either supply the completed insight tools (if you have your own resources) , train your existing teams or act as your outsourced Category Management & Insights Team on a project or on-going basis.
We create unique predictive analytics planning tools for each product to show you precisely how to optimise your trade support.
Shopper strategies & tactics (what you want them to do) and detailed planning tools showing what will happen inc Volume & Profit.
TRAINING / CONSULTANCY
As required to improve your on-going processes.
- We find shopper insights from data
- Turn into actionable planning models
- Use models to optimise profits from brand equity
HOW TO OPTIMISE YOUR PRICING
Extract maximum value from each brand/sku.
Decide to save or invest?
- Average: >22% increased profit
MANAGE COMPLETE PROFIT POOL
Brand / Retail / Total Profit & Grow the category!
MAXIMISE PROMOTIONAL EFFECTIVENESS AND ROI
Mechanics and Feature and Display.
Who to watch or target. How to win.
UNDERSTAND AND MEASURE BRAND EQUITY VERSUS COMPETITORS
Evaluate, Plan and Manage promotional plan.
ADD 'ACTUAL' AS PLAN PROGRESSES
Answer Ad-hoc questions accurately – instantly!
- Up to 98.7% accurate !!!
Once the insight models are created for each SKU, we can then answer a multitude of questions helping you make better, easier and more profitable decisions.