About Us

About Us

AiM  turn data into practical direction for both sales, marketing and finance teams to reduce costs, increase price and promotional effectiveness and hit volume and profit targets!

AiM  turn data into practical direction for both sales, marketing and finance teams to reduce costs, increase price and promotional effectiveness and hit volume and profit targets!

Established in 2010, as a Commercial Consultancy, Action insight Management (AiM) Ltd. have  in association with the Scottish Government developed an industry leading platform for FMCG Commercial Planning.

Based on methods and tools developed internally with Diageo, Scottish & Newcastle and Heineken etc., AiM specialise in driving actionable shopper insights from your EPOS data. Measuring and using the statistical relationships between Brand Equity, Volume and Price, AiM accurately predict ‘How Shoppers will react’, which allow you to make better informed commercial decisions from strategy through to tactic. Due to this unique approach, AiM was also a finalist in a ‘Most Innovative Business’ award in the UK during our first year.

AiM’s platform shows you specifically what pricing and terms to target to maximise your profitability based on AI and advanced analytics predicting the future from any scenario and the strength of your brands in the market.

Using the Brand EAR (Equity at Retail) tool shows if your brand is strong enough in a shopper mind to gain a strong ROI from trade investment or is more brand building investment required first.

Using the AiM-OPTIMISERTM tool to find the optimal pricing to target and the Weekly Planning Tool to create the optimal plan, all with a full P&L and fully automated baselines and activity volume uplifts built in.

Commercial Lead

Graeme Scott-Dodd

For over twenty years, Graeme has lead sales, marketing and category development teams in a number of international branded FMCG companies such as Diageo and Philip Morris. Previous roles included the development and roll-out of in-depth analytical modelling tools across the UK multiple grocer channel, integrating profit building methodologies across Europe as Commercial Director with Scottish & Newcastle International and rolling out global commercial best practice with Heineken International.

We have experience working with some of the world’s leading consumer goods companies

We have experience working with some of the world’s leading consumer goods companies

The current team of associates at AiM include Statistics, Sales, Marketing, and Commercial Finance experts, Branding & Marketing Agencies and Researching companies covering UK, Europe, USA, South Africa and India. All have held senior roles within international FMCG companies and/or agencies. Please contact us if you operate in the FMCG industry and are interested in becoming an associate.

The current team of associates at AiM include Statistics, Sales, Marketing, and Commercial Finance experts, Branding & Marketing Agencies and Researching companies covering UK, Europe, USA, South Africa and India. All have held senior roles within international FMCG companies and/or agencies. Please contact us if you operate in the FMCG industry and are interested in becoming an associate.

Some of our featured partners

Some of our featured partners

Brandworkz ward-winning brand management software is here to help simplify and streamline the management of all your brand elements and brand assets.

D8 is a creative agency based in Glasgow offering a wide range of services including design, brand strategy and communications, digital design and more.

Mass Analytics is a vendor of Marketing Analytics Software Solutions with a focus on Marketing Mix Modelling (MMM) and Attribution Tools.

Maximise your promotional effectiveness with AiM

Maximise your promotional effectiveness with AiM

We show FMCG brands how to make better commercial decisions in order to increase profit. Using expertise in Customer and Category Management, Trade Promotion Optimisation (TPO), Shopper Insights & Revenue Growth Management, these predictive AI tools show precisely what to do to increase profits on your SKUs.

What our customers say about us

We show FMC brands how to make better commercial decisions in order to increase profit… guaranteed!

"The volumes were spot on."

Finance Director – Food Company

“Many of the principles proposed for promotional guidelines at the start of the project are still maintained today optimising our category value growth which has provided a better return on promotional investment for both us and our customers.”

Customer Marketing Manager – International Beverage Company

"This is incredibly powerful."

Managing Director – Branded Food Producer

“Graeme is a very experienced trade marketing professional with extensive understanding of the world of pricing and promotions and can bring real added value to FMCG companies through his knowledge, innovative thinking and highly effective analytical tools.”

Group Sales Director – Top Global Brewer

"These tools are brilliant."

Commercial Head – UK Chilled Food Co.

“Working with AiM enabled our ‘kick-start’ to drive our business and brand growth especially our lead deliverable of shopper penetration ahead of the competition by running more effective promotions.”

Head of Customer Marketing – Soft Drinks Co.

“It’s a great tool Graeme, I highly recommend it!”

Chief Marketing Officer – International Tinned Food Group

"Graeme has a wide commercial experience which has really helped AiM develop their flexible approach and in-depth planning tools."

Regional Managing Director – International Drinks Brand

"Using AiM’s predictive planning tools helped us get a clearer understanding of our shoppers, gaps and build better strategic and tactical plans."

Managing Director – European Ambient Food Co.

AiM’s client list is kept confidential but includes brands from £3m to over £40 Billion turnover.