Why Use AiM?

Why Use AiM?

Make your FMCG commercial planning easier, faster, more accurate and profitable

Make your FMCG commercial planning easier, faster, more accurate and profitable

AiM’s Commercial Planning Platform is built using expertise in Customer and Category Management, Trade Promotion Optimisation (TPO), Shopper Insights & Revenue Growth Management, these predictive AI tools show precisely what to do to increase profits on your SKUs. The unique easy-to-use predictive analytics tools show FMCG / Consumer Goods suppliers how to:

  • Increase profit or category share
  • See which SKUs are elastic enough to promote profitably
  • Optimise your prices and promotions
  • Make better informed Trade Spend and Terms decisions and negotiations
  • Improve ROI and customer plans using predictive scenario planning.

Optimum Commercial Planning measures current brand equity, evaluates trade spend / support and optimises terms.

What makes the AiM-OPTIMISERTM different:

What makes the AiM-OPTIMISERTM different:

  • Speed to a solution > Usually set up within days
  • Show HOW to increase profit > Optimum & Terms
  • Shows how to ensure EBITDA/ Cash Profit > Set Min/Max Terms.
  • Predictive Scenario Planning > Non-linear volumes = more accurate.
  • Automated Price Elasticity > Profit Elasticity by SKU or Portfolio
  • Donor Model > Giving you clarity for Accounts with no data.
  • Brand Equity at Retail (EAR) measure > Where to invest, Brand or Trade Support or Both
  • Automated Promo Effectiveness > Uplift Library
  • Portfolio Planning Level > Save Time & See Total Impacts
  • Automated Competitor Analysis > Who to watch / target
  • Guarantee > If we cannot identify a profit pool gain of over 3% of your turn-over in year one, we don’t charge. You cannot lose.
  • The benefits of Non-Linear Elasticities (a different uplift at every price). See below:

Why is non-linear predictive?

Why is non-linear predictive different?

Accuracy: Elasticity is a curve

Linear = only correct at 2 prices.
Non-linear follows the curve.

Because Predictive enables:
  • Baseline
  • Promo Uplift (over seasonal base)
  • See Volumes at any price
  • See Full P&L at any price
  • Run scenarios
  • Set pricing guidelines (for profit)
  • Measure Brand EAR (Equity in Retail)
  • See SKUs needing brand investment

AiM’s platform shows you specifically what pricing and terms to target to maximise your profitability based on AI and advanced analytics predicting the future from any scenario and the strength of your brands in the market.

Using the Brand EAR (Equity at Retail) tool shows if your brand is strong enough in a shopper mind to gain a strong ROI from trade investment or is more brand building investment required first.

Using the AiM-OPTIMISERTM tool to find the optimal pricing to target and the Weekly Planning Tool to create the optimal plan, all with a full P&L and fully automated baselines and activity volume uplifts built in.

Presentations & Guides

White Papers

Case Studies

Not got the resources to use the tools internally?

Not got the resources to use the tools internally?

No problem. AiM can deliver full information reports to you until you are ready to embed using the platform in your planning processes to ensure you get the insights and benefits from dayone.