AiM’s unique (but low cost) AI and Advanced Analytics platform accurately predicts the volume and profit outcomes from any trade scenarios, automatically showing the optimums for pricing and Trading Terms to aim for (pun intended).

Our Guarantee: If we cannot identify a Profit Pool gain of greater than 3% of turnover in year 1, we don’t charge.  You cannot lose.

In addition to the FREE Brand EAR (Equity at Retail) measures and Insights (Potential Profit/Volume), this level of platform has 4 main Trade Support tools which are modular, so use as a process or just the parts you need at the time.

As Inputs (from COGS through to Sell-In and Retail Prices) change, the tools instantly show which commercial levers to pull to achieve targets.

All of the analysis and data crunching is done for you, so it is easy to use and amend as required. It is built on a full P&L (with all types of discounts and terms so you get clarity on the impacts to your and the retailer’s profitability instantly.

Take advantage of AI and Advanced Analytics to gain those extra few percentages over your competitors with AiM’s on-line Optimiser platform or Report Service. Using expertise in Customer and Category Management, Trade Promotion Optimisation (TPO), Shopper Insights & Revenue Growth Management, these predictive AI tools show precisely what to do to increase profits on your SKUs. The unique easy-to-use predictive analytics tools show FMCG / Consumer Goods suppliers how to:

• Increase profit or category share
• See which SKUs are elastic enough to promote profitably
• Optimise your prices and promotions
• Make better informed Trade Spend and Terms decisions and negotiations
• Improve ROI and customer plans using predictive scenario planning.

Optimum Commercial Planning measures current brand equity, evaluates trade spend / support and optimises terms.