'Brand is King' - extract maximum value from your current brand equity

Should you promote more or less for optimum ROI?

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Maximise your promotional effectiveness

AiM tools optimise the price, mechanics and feature and display ROI for your promotions

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Complete profit pool management

Total, Retail and Brand profit planning and category growth.

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Turn your 'trade spend' into 'investments'

Add TPO to any TPM or planning process – accurately predict what will work best.

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Monitor competitors, compare and measure brand equity

We identify what is important to target and set out plans to win.

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Closer customer relations and joint business planning

Provide 'gold' level category insights and foresights – increase your category influence.

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Optimise price and value for your brand

We can demonstrate average 18-27% increase in brand profit.

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Guaranteed 3% increased profit or no charge

AiM guarantee to show at least 3% increased profit opportunity in year 1 or no charge.

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In FMCG & Consumer Goods, the stronger your 'Shopper Equity', the higher the returns for every £/€/$ invested with your retail partners.  AiM statistically measure your brand strength and show how to save or invest to maximise those returns.

The Problems

  • High spend on Price & Promotions.
  • Need to increase ROI, volume, value.
  • Competitors impacting you.
  • Better insight expected by customers.

The Solutions

  • Optimise your Price & Promotions plans.
  • Get clear 'direction' on how and what to do.
  • Have instant planning tools and insights.
  • Know which competitor to watch/target and how.

The Benefits

  • Optimise your trade and brand support ROI.
  • Make better and faster commercial decisions.
  • Increase profit, save time and money.
  • Become more important to your retail customer.

Brand Experience

Customer Testimonials

"Working with AIM enabled our ‘kick-start’ to drive our business & brand growth especially our lead deliverable of shopper penetration ahead of the competition by running more effective promotions." Andrew Ligertwood - Head of Customer Marketing, Highland Spring Group
"Graeme is a very experienced trade marketing professional. He has an extensive understanding of the world of pricing and promotions and can bring real added value to FMCG companies through his knowledge, innovative thinking and highly effective analytical tools" Keith Hogg - Group Sales Director, Scottish & Newcastle Plc.
Many of the principles proposed for promotional guidelines at the start of the project are still maintained today optimising our category value growth which has provided a better return on promotional investment for both us and our customers“ Andrew Ligertwood - Head of Customer Marketing, Highland Spring Group